Alternate Marketing:
Attribute Replenishment:
Automatic Replenishment:
Baby Boomers:
Business Analytics:
Channel of Distribution:
Cohort Group:
Consumer Panel:
Consumer Price Index (CPI):
Crowdsourcing:
Data Integrity:
Data Mining:
Data Profiling:
Data Warehouse:
Demographics:
Electronic Data Interchange (EDI):
Environmental Scanning:
Focus Group:
Generation X:
Generation Z:
Generational Marketing:
Mall Intercept:
Market Development:
Market Knowledge:
Market Penetration:
Market Plan:
Market Positioning:
Market Segmentation:
Market Share:Total revenue of a brand / Total revenue of the total market
Marketing Budget:
Marketing Communications:
Marketing Mix:
Marketing Strategy:
Matures:
Millennials (Generation Y):
Neuromarketing:
Niche Market:
Point-of-sale (POS):
Psychographics:
Qualitative Research:
Quantitative Research:
Quick Response:
Sample:
Sell-through:Sell-through is same as sell out, which refers to the percentage of a product that is sold by a retailer after being shipped by its supplier. If A is the supplier, B is the retailer, A sell 10 units to B, and B sell 8 units to customer, then B's sell through rate is 80%.
Stock-keeping Unit (SKU):
Style Testing:
Surveys: Often used to gather consumer's perception about a product innovation, often used with secondary data together.
Target Market:
Wear-testing:
